Launching without roughly eighteen months of personal burn creates desperate decisions that murder long-term equity. Secure oxygen first.
Eighteen months of personal burn or do not leap.
Other Truths you may like to hear
Business & Founding
Logos are not businesses
Cash from strangers is validation.
Business & FoundingHandshake equity is a future lawsuit
Vest from day one.
Business & FoundingFriends saying 'cool idea' is not demand
Get a paid preorder.
Business & FoundingCo-founder romance dies in operations
Write roles and kill criteria.