Verbal 50/50 deals turn into ghosts who keep shares after they stop working. Vest from day one with cliffs — even with siblings.
Vest from day one.
Other Truths you may like to hear
Business & Founding
Logos are not businesses
Cash from strangers is validation.
Business & FoundingRunway is oxygen
Eighteen months of personal burn or do not leap.
Business & FoundingFriends saying 'cool idea' is not demand
Get a paid preorder.
Business & FoundingCo-founder romance dies in operations
Write roles and kill criteria.