AGONY TRIP!

Before You Start a Company

Quit playing house with logos and LLC documents. Build a real life raft.

Step 1

Secure the 18-Month Sweat Shield

Your business will not make profit next month. It might not even make profit next year. Grinding while starving creates desperate decisions that murder long-term equity growth.

Required action

Calculate absolute base personal living costs, multiply by 1.5, and put it in a separate cash vault. Don't launch without it.

Step 2

Draft Co-Founder Clawback Schedules

Founding with friends is easy in a basement. If your partner gets exhausted, gets a corporate job, or gets lazy after 6 months, they still legally own their shares forever unless you have vesting schedules.

Required action

Set up a standard 4-year vesting schedule with a 1-year cliff. If they quit before year 1, they walk away with 0%.

Step 3

Validate with One Direct Bank Wire First

Getting friends to say "that's an amazing idea!" is a useless metric. The only market validation that matters is money leaving a customer's pocket and entering yours.

Required action

Build a raw, half-baked mock page or service prototype. Ask a stranger to pre-order or wire you real cash. If nobody pays, do not quit your job.

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